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But when funding got cut, the progressive plans went out the window. Opened as AmericaвЂ™s first municipal mental hospital in 1839, BlackwellвЂ™s Island (known today as Roosevelt Island) was meant to be a state-of-the-art institution committed to moral, humane rehabilitation of its patients. When she professed to not remembering how she ended up in New York, the chief doctor diagnosed her as вЂњdelusional and undoubtedly insane.вЂќ Meanwhile, several of the cityвЂ™s other newspapers took an interest in what one called the вЂњmysterious waif with the wild, hunted look in her eyes.вЂќ Bly had everyone hoodwinked, and soon enough, she was aboard the вЂњfilthy ferryвЂќ to BlackwellвЂ™s Island. The police hauled Bly off, and within a matter of days, she bounced from court to Bellevue HospitalвЂ™s psychiatric ward. вЂњIt was the greatest night of my life,вЂќ Bly later wrote. Within twenty-four hours, her irrational, hostile rants had all of the other residents fearing for their lives. Posing as Nellie Moreno, a Cuban immigrant, she checked herself into a temporary boarding house for women. Soon she was wandering the streets in a daze. вЂњFaraway expressions look crazy,вЂќ she wrote. And for hours, she practiced looking like a lunatic in front of the mirror. She stopped bathing and brushing her teeth. She dressed in tattered second-hand clothes. The stylish and petite Bly, who had a perpetual smile, set about her crazy-eye makeover. The editor at The World liked BlyвЂ™s moxie, and challenged her to come up with an outlandish stunt to attract readers and prove her mettle as a вЂњdetective reporter.вЂќ At a time when most female writers were confined to newspapersвЂ™ society pages, she was determined to play with the big boys. Into the fray came the plucky 23-year Nellie Bly (born Elizabeth Cochrane, she renamed herself after a popular Stephen Foster song).

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In the late 1880s, New York newspapers were full of chilling tales about brutality and patient abuse at the cityвЂ™s various mental institutions.

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The series of articles became a best-selling book, launching BlyвЂ™s career as a world-famous investigative reporter and also helping bring reform to the asylum.

It was no mere armchair observation, because Bly got herself committed to BlackwellвЂ™s and wrote a shocking exposГ© called Ten Days In A Madhouse.

Those words, describing New York CityвЂ™s most notorious mental institution, were written by journalist Nellie Bly in 1887. It is easy to get in, but once there it is impossible to get out.вЂќ вЂњThe insane asylum on BlackwellвЂ™s Island is a human rat-trap. In 1887, intrepid reporter Nellie Bly pretended she was crazy and got herself committed, all to help improve conditions in a New York City mental institution.

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